Jan 28, 2020
Sen chats to James, co-founder of social media consultancy, Social Tree Global. They discuss the SMIP event he hosted in November and explore why pharma should overcome their social media fears to create meaningful relationships with HCPs and patients.
Jan 21, 2020
Isabel is joined again by Michaila to discuss her recent GOLD article, 'Marketing Forecast: Cloudy with a Chance of AI', which looks at the potential of AI to help pharma marketers streamline budgets and target with better accuracy...
Jan 14, 2020
Spencer is joined by Kris Sterkens, Company Group Chairman (Europe, Middle East and Africa) of Janssen and they discuss a range of topics including the evolving sales landscape, learning from tech start-ups and patient-centric drug development.
Jan 7, 2020
Sen casts some predictions for the coming year, looking at how the industry may respond to the rise of medicinal cannabis, as well as patient demand for easier access to clinical trials.