Jun 29, 2021
This week, we talk to Denise Dewar, Digital Hub Director,
Europe, Japan, and Canada, GSK. She discusses her transition from
the whiskey industry to the pharmaceutical sector, the importance
of viewing all customers first and foremost as people, and how
digital transformation will improve patient outcomes in the
future.
Jun 22, 2021
This week, we sit down with Ana Rita Ferreira, Region Europe Medical Director, Novartis, who discusses the challenges of delayed cancer care, her advocacy for women in STEM, and considers how the pharmaceutical industry can combat the challenge of misinformation as well as overcome bureaucracy.
Jun 15, 2021
This week, we speak to Lorena Kuri, Director of Clinical Trial
Diversity Strategy, Bristol-Myers-Squibb, who discusses how to
address underrepresentation in clinical trials, how teams can
prioritise belonging, and how her experience as a board member of
WOCIP has shaped her perspective and ambitions.
Jun 8, 2021
This week, we sit down with Rodrigo Garcia, Head of Patient
Centricity, Recruitment and Retention, EMD Serono, who stresses the
importance of onboarding diverse patient populations in clinical
trials, explains what the challenges of patient retention are, and
considers why virtual trials weren’t embraced sooner.
Jun 1, 2021
This week, we reflect on the highlights in pharma throughout May. We will be covering the latest in COVID-19 and vaccine developments, the most prominent mergers and acquisitions, marketing highlights, and the latest in research and development.