In this episode, Sen
and Kirstie discuss the increasingly influential Generation Z. They
firstly analyse the unique characteristics of this population
before looking at the methods pharma can use to engage them most
effectively.
About the Podcast
Join the GOLD team for a weekly exploration of all things pharma, featuring thought-provoking conversations, insightful interviews with high-profile industry guests and discussions about the latest trends and innovations taking the pharmaceutical sphere by storm.
Whether its marketing, medical affairs, the use of digital techniques to create patient-centric approaches or something in between, there's something here for anyone interested in the pharmaceutical industry.