The GOLD Podcast: Weekly Pharma Insights

Talking to Jennifer Cain Birkmose

Jul 27, 2021

This week, we speak with Jennifer Cain Birkmose, Senior Pharmaceutical Leader in Market Access, Patient Access, and Patient Advocacy. She explores the idea of co-designing clinical trials and treatment with patients, discusses the concept behind reverse mentoring, and reveals how the rules of improvisation help her when...

Talking to Vanessa Pott

Jul 20, 2021

This week, we talk to Vanessa Pott, Director, Global Patient Insights and Advocacy, Merck KGaA, about her path into patient advocacy, the importance of recognising and supporting informal and family carers, and an MS awareness campaign that saw Merck partner with the gaming platform, Twitch.

Talking to Alexey Cherchago

Jul 13, 2021

This week, we speak with Alexey Cherchago, Head of Sales Excellence Europe, Sandoz, about leadership, how the role of the medical sales representative has evolved, and what the ‘new normal’ will look like within pharma’s commercial teams.

Pharma's Month in Review - July 2021

Jul 6, 2021

This week, we reflect on the highlights in pharma throughout June, covering the latest in COVID-19 therapy developments, the most notable mergers and acquisitions, marketing highlights, and the latest in research and development.