Isabel is joined again by Michaila to discuss her recent GOLD
article, 'Marketing Forecast: Cloudy with a Chance of AI', which
looks at the potential of AI to help pharma marketers streamline
budgets and target with better accuracy...
About the Podcast
Join the GOLD team for a weekly exploration of all things pharma, featuring thought-provoking conversations, insightful interviews with high-profile industry guests and discussions about the latest trends and innovations taking the pharmaceutical sphere by storm.
Whether its marketing, medical affairs, the use of digital techniques to create patient-centric approaches or something in between, there's something here for anyone interested in the pharmaceutical industry.